Gareth Axford - Animation & Illustration

Hookline - Brand Video Motion Graphics

The lovely team at Hookline got in touch with me back in April 2014 and tasked me with designing and animating  a brand video ready for the launch of their music sync service at Cannes Lions in June. Working closely with the three person start up, we devised a concept using 'cinemagraph' style imagery and bold typography. None of the images are true cinemagraphs, instead they are created using Photoshop, After Effects and 3D Studio to create the illusion of depth and motion. I greatly enjoyed putting this film together, it was a really rewarding challenge.

© Gareth Axford 2013. All rights reserved.