Gareth Axford - Animation & Illustration

Aintree - Fast & Furi-Horse Motion Poster

Kyle Van Blerk at The Hub (thisisthehub.com) got in touch with me back in May 2013 with an urgent task - to add movement and drama to a static poster for use in a Cinema Digital 6 Sheet campaign. The poster was supplied to me as a layered psd file, from which I took the horse and jockey, cut them up into their respective parts and then imported everything into After Effects ready for animating using a combination of cut-out animation and the puppet tool. The deadline was pretty tight - I was briefed at midday on a Thursday for delivery by end of play on Friday, I put in a couple of extra evening hours & managed to deliver the final video to a very happy client well before lunchtime on the Friday.

© Gareth Axford 2013. All rights reserved.